The Roxbury Institute | beverly Hills
director of marketing and patient experience
Sculpting Success: Dr. Amron's Bold Move in Beverly Hills
After leaving Spalding Drive Plastic Surgery and His Partner Dr Paul Nassif, Dr David Amron Wanted to Make an Impact in The Golden Triangle On His Own -- and There I Was to Help Him.
Picture this: a 25-employee company suddenly transformed into a healthcare Cinderella story, complete with a brand identity makeover that would make fairy godmothers jealous.
I orchestrated a symphony of internal teams and external virtuosos, conducting PR, web, and creative ensembles to hit all the right notes. The result? A unified voice across diverse departments that sang in perfect harmony, from surgery to dermatology, creating a 5-star patient experience that rivaled the neighborhood's swankiest hotels.
Our social media presence exploded like a well-timed facelift reveal, growing Instagram followers by 466% and racking up 40 million weekly impressions. We charmed our way into major publications and TV shows, proving that in Beverly Hills, it's not just about who you know, but how well you market them.
The grand finale? A culture shift that turned employees into passionate brand ambassadors and a $2.5 million pop art installation that made our office the talk of Rodeo Drive. In the end, we didn't just unlock health – we gave it a full-blown Hollywood makeover.